Trunk Monkey Campaign for Suburban Auto Group
Posted on January 17, 2006The Trunk Monkey campaign is a series of commercials about a pet monkey that stays in the trunk of your car and comes out when needed such as when your car is being egged by kids or when someone is trying to steal your car.
The videos were originally part of an ad campaign for Suburban Auto Group made for the Super Bowl in 2003 and 2004.Originally created in January, 2000 by Sean Sosik-Hamor, the Trunkmonkey concept had been floating around the labs for quite a while before anyone actually decided to implement it. Consisting solely of a trained monkey and a steady source of ice cold high-quality import ale or lager, the Trunkmonkey lives in the trunk of any vehicle and helps to automate weight transfer at the rear wheels during spirited driving maneuvers.
Originally developed for the Subaru Impreza, WRX, Forester, and Legacy, the Trunkmonkey has been adapted to many other platforms