WSJ.com's David Patton takes a closer look at auto maker Rinspeed. Rinspeed is unveiling the first zero emission diving car (the sQuba) at the Geneva Auto Show.
The James Bond style car has made a big splash in the blogosphere and in auto magazines (see here, here, here, here, here, here, here, here, here and here) thanks to this cool video they made. The video shows that the vehicle can do exactly what it claims. A CBS story says the sQuba prototype cost $1.5 million to make. If they make a limited number of the vehicles for sale to customers the price may drop below $400,000 - a more affordable price for some.