Google Delists BMW.de

Financial Times reports that Google has delisted BMW's German website, BMW.de, from its search engines because it claims BMW was using doorway pages to manipulate the search results.
Google confirmed on Monday that BMW.de had been removed from all search engine results. A spokeswoman said the company could not comment on specific cases but said: "We cannot tolerate websites trying to manipulate search results as we aim to provide users with the relevant and objective search results."

The website used "doorway" pages, which can be employed to trick search engines into leading their users to websites that are not directly related to the search terms.
BMW told FT.com that they were not manipulating the search giant.
Marc Hassinger, spokesperson for business and finance communications at BMW Deutschland, said the BMW.de doorway pages only redirected users to relevant pages -- for example, one doorway page that frequently used the German word for "used car" redirected users to a page about BMW used car sales. He said this was done so that German web users searching for a second-hand BMW car dealership would find an index of dealerships around the country.

"We can't see a 'manipulation,' which they said was happening regarding those websites," Mr Hassinger said.
If BW removes the doorway pages they will likely be reinstated by Google.

Posted on February 3, 2006

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