Porsche has developed a new micro-site that attempts to simulate a driving experience online. The new 911 website begins with a product tour, during which the user interacts with the car by turning it, looking at its interior, and reviewing key features, such as Porsche-Doppelkupplung (PDK) and DFI. The visitor can thien use his or her mouse to draw a three-dimensional road course on the computer's monitor to "test" the mettle of the new Porsche 911. Move the mouse to the left or the right to create curves in the road.
"Our goal was to go well beyond simply picking the colors and options on a new 911; the goal is to actually make it possible to have an engaging experience with the car that hints at what it is like to get behind the wheel," said David Pryor, PCNA's Vice President of Marketing. "You could say the technology available on our Web site is providing an engaging and clear way to communicate the technology in our car."
The latest version of the iconic Porsche, the updated for 2009 911, goes on sale September 20 and features significant advancements, including engines with direct fuel injection (DFI) and an optional seven-speed transmission called Porsche-Doppelkupplung (PDK), which is essentially two transmissions in one: an automatic that is actually a true manual that uses two automatically engaged clutches. The result is more power in the 911 model series with improved fuel efficiency, a development that helps Porsche meet today's demands for reducing environmental impact, yet maintain the brand's performance persona.
It certainly can't replace road testing the car yourself and it would have been nice if the new website was even more interactive. Drawing the road is a little confusing but it is still a step in the right direction. It would have been nice to see the road test in the day - not sure why the test had to take place only at night.
