The Jeep brand has announced The Jeep Compass Music Tour which will feature eight artists performing 320 free concerts. Jeep has also launched a MySpace profile to promote the new 2007 Jeep Compass and the concert tour.
"The Jeep Compass music tour kick-off concert and subsequent grassroots concerts are a great opportunity to expose a wide audience to some new, really talented artists," said G. Love. "We are excited to be part of the New York event and look forward to making some great music."
Following the Central Park kick-off event, Uncharted: The Jeep Compass Music Tour hits the road, with the emerging artists touring eight regions of the country and performing at stops -- some planned and some spontaneous -- in their designated region. The performance stops will be at traditional concert venues and public locations that are popular with music-oriented audiences. During each performance, the artists will incorporate the all-new Jeep Compass with its flip-down rear lift gate speakers.
"The artists in Uncharted: The Jeep Compass Music Tour were selected for their 'true-to-themselves' sound. Similar to the Jeep brand, they are authentic and original," said Jay Kuhnie, Director - Jeep Communications. "Through this concert series, we want to reach a new audience who are not traditional Jeep buyers, but a much younger group that makes music a part of its lifestyle. G. Love is an excellent choice to kick off the concert series with his unique sound and popularity with the people we want to reach."
The MySpace profile includes icons, downloads and music. Jeep is also letting people become "friends" with the MySpace site to increase visibility of the site.
