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ZAP Plans to Sell 15,000 Smart Cars in U.S.

ZAP plans to sell 15,000 of its tiny Smart Cars in the U.S. MSNBC.com reports that ZAP's CEO Steve Schneider thinks the timing is right to introduct the Smart Car to Americans.
The thinking is, with gasoline prices hitting record highs and traffic in the nation’s major cities becoming increasingly congested, Americans are likely to buy fewer gas-guzzling SUVs and trucks and gravitate toward smaller, more efficient vehicles like the Smart Car - a mere 8 feet, 2 inches long and just over 5 feet tall - according to ZAP's CEO Steve Schneider.

"The market timing for what we are doing couldn't be better," Schneider said. "Fuel prices are at all time highs, and social responsibility about global warming is something that's more in the mainstream and not a left-wing thing," he added. "And there's the issue of our dependency on foreign oil too - all this makes our business plan very timely."
The tiny fuel-efficient Smart Cars get about 50 miles to the gallon so if gas prices stay high Zap might be on to something. Schneider told MSNBC.com that they have already recorded $2 billion in U.S. orders. More about the Smart Cars can be found here.

Posted on July 25, 2005
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