The Detroit News reports that the heavy discounting by Ford, GM and Crysler has worked and new buyers are helping to clear out 2005 inventory. The Detroit Newsarticle says that July sales are 50% above last year's sale.
Detroit's latest marketing gambit -- employee discount prices for all -- is proving to be more than a one-month wonder, drawing heavy showroom traffic so far in July after propelling GM to a record June, according to dealers and analysts.
While there's no shortage of concern that today's sales party will mean tomorrow's hangover, dealers are elated that customers continue to snap up end-of-model-year cars and trucks that otherwise might have gathered dust.
Some Big Three dealers are reporting July sales are up as much as 50 percent from a year ago.
The only possible downside to the heavy sales activity is that some analysts are concerned the auto giants may be borrowing sales from later in the year. There is a concern that sales will drop against once the discounts end on August, 1st.
