The Walt Disney Company and Volvo (Volvo Car Corporation and AB Volvo) have entered into a unique film marketing deal for Pirates of the Caribbean II and the agreement will include the creation of a competitive entry in the 31,250 nm Volvo Ocean Race. We like the idea and think it will generate a lot of buzz for the movie. The Pirates boat (pictured on right) is very cool and sleak looking. Dick Cook, chairman of The Walt Disney Studios, said
We're excited to be participating in the prestigious Volvo Ocean Race, which is very much like the 'formula one' of yacht racing. This is a fun and unique way to remind viewers all over the world that Pirates of the Caribbean: Dead Man's Chest will be sailing into theatres next summer. Given the film's high seas adventures and nautical themes, this marathon sporting event is a great way to make some waves and generate awareness among the millions of viewers.
The Walt Disney Company and Volvo (Volvo Car Corporation and AB Volvo) have entered into a unique film marketing deal for 
