He has the same name as the infamous Western gunfighter, and Monster Garage star Jesse James does carry a bad boy image to his working man television show on the Discovery cable network. The show which began in 2002 now gets big numbers from gear heads attracted to the tattoed James' knowledge and persona. And how was the show pitched to Discovery? According to Car and Driver Magazine the pitch went something like, ""A school bus turns into a pontoon boat! An Explorer turns into a garbage truck!"
