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The VbubbleU Scent Mobile

ScentAir VbubbleUHere's a vehicle you don't see everyday. It is called the VbubbleU. It is a promotional vehicle from ScentAir that let's people sample different scents. The vehicle is a modified 1967 Volkswagen Microbus. People can come inside the vehicle and sample different fragrances. The company's statement says the vehicle includes a vast library of frangrances.
Utilizing scent delivery techniques originally designed for military simulators, ScentAir created a one-of-a-kind interactive scent-sampling kiosk from a 1967 Volkswagen Microbus. Touch screen monitors replaced the windows and provided the interface for customers to sample scents that instantly emanated from "exhaust pipes" on the bus. Scents ranging from Apple Pie to White Gardenia could be sampled from a vast library of fragrances, as well as signature aromas created by ScentAir for brands such as Westin Hotels and Sony Style. Users could also create their own custom fragrances by blending an unlimited number of scents, all at the touch of a button.

"The VbubbleU was an opportunity for ScentAir to showcase our capabilities," said CEO David Van Epps. "Our goal was to create an interactive sensory experience that communicated the effectiveness of scent in influencing memory, emotions and buying behaviors. We realized we had hit the mark as people started sharing their personal stories and fond memories after encountering the bus."

The bus debuted at the GlobalShop Expo in Las Vegas where it joined previous innovations in the ScentAir exhibit. Four 1960's-era ball chairs offered a multi-sensory experience of sight, sound, touch and smell. Attendees were invited to don virtual reality glasses, which enabled them to view a short presentation about the company. At different times throughout the video, fragrance was released to complement the corresponding audio and visuals.
It might be a fun ride for a while especially if the aromas on board are pleasant ones.

Tags: vbubbleu | scentair

Posted on June 5, 2007
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