MSNBC.com has an article
that discusses the risk billboard ads featuring semi-nude models may pose on the highways. A recent study found that the billboard ads do indeed distract drivers. One ad in particular was the Wonderbra ad (pictured on the right) featuring Eva Herzigova.
Research released this week said one in five male drivers said their eyes were diverted from the road by posters of scantily clad women -- such as model Eva Herzigova's famous adverts for Wonderbra which bore the tagline "Hello Boys."
However only one in 10 women were put off by the sight of a semi-dressed male model.
You may think that drivers don't look away for long but it doesn't take much inattention to cause an accident.
He said novel advertising could cause a significant risk of distracting drivers at crucial times, such as going round a difficult roundabout.
"In fact, this risk is probably underestimated and we need to do more research on the possibility of excluding non-essential information when the driver is already busy dealing with the road," he said.
The study, by Privilege Insurance, said a 5-second distraction at 60 mph equated to driving at least the length of a soccer pitch without fully concentrating.
A BBC article
discusses at a few other distracting billboards.