The supercharged car can go from zero to 60 miles per hour in only 3.4 seconds, and its engine produces 480 horsepower at 6,000 rpm - 60 horsepower more than its predecessor.

With a sticker price of more than $122,000, it's not for everyone. But the company is hopeful its 911 Turbo will continue to draw in elite customers.

"It really is in the last 1 percent of the market. It's very much a car for the visible achievers. It's very much car for technology aficionados," said Michael Bartsch, executive vice president and chief operations officer at Porsche Cars North America.

For the first time, the German manufacturer joined Ford, General Motors and a who's who of Japanese and South Korean automakers in displaying accessories and concept cars at the Specialty Equipment Market Association show here. They're hawking chrome racing wheels, chrome-tipped exhaust pipes, race-tuned suspensions and souped-up engines.

At stake: the chance to reach hot rodders and style meisters whose customizations are at the heart of the estimated $31 billion accessories market. A Volkswagen booth at the trade show was a must, says spokesman Steve Keyes, because the company's accessories business is growing so fast. Dealers sell eight times as many custom wheels as a year ago, he says. Now, the company is targeting tuners, the amateur mechanics who boost engine performance and rev up interest in aftermarket products. "We're looking at how we can become more tuner-friendly," Keyes says.

We started Hot Import Nights in 1998, with a single show. It soon grew to two shows a year, then four. Now we have a twenty city tour each year. Our show is a bit different from the usual auto show. Those shows are spread out over several days, but Hot Import Nights crams all that into six hours. At our latest show in Los Angeles, there were about 24,000 to 30,000 attendees. You can only fit so many people in the convention hall, and there is a limit to how many people you can stream through the door. Some people were lining up at noon to get at five.