Drivers Drive


Rearview Cameras to be Required on All New Vehicles by 2018

Rearview cameras will be required on all new vehicles starting in May 2018. The New York Times reports that the National Highway Traffic Safety Administration issued the rule on Monday. Dr. Greg Gulbransen is one of the proponents of the new requirement. His 2-year-old son was killed in a backover accident in 2002. Gulbransen said in a statement, "It's been a long fight, and this rule took too long, but we’re thrilled this day has finally come." Gulbransen says the rule should have been in place three years ago.

The rule will cost car manufacturers to spend more and the costs will likely be passed on to consumers. However, the cameras do make it easier for drivers to see what is behind them. Cars can also make a noise if a driver is getting too close to an object or person. The rearview cameras are safety necessity. Take a look:



Posted on April 2, 2014




April Fool's: Honda Launches First DIY Car

2015 Honda Fit Kit


Honda has announced the launch of its first DIY car. The DIY car is called the 2015 Fit Kit. It comes shipped with 200,000 mechanical parts as well as a detailed instruction manual and DVD.

Kuruma Tsukuru, global manager of the new at-home assembly project for American Honda Motor Co., Inc., said in the announcement, "Building your own Fit is not for everyone. It requires basic mechanical skills, a creative spirit and a strong desire to connect with the product you create. Our first customer testers show that we have customers who seek a deeper relationship with the goods they use, and we'll now offer that."

Take a look:



Image: Honda

Posted on April 1, 2014

White Out Conditions Cause 96-Car Pileup in Ontario



White out conditions caused a 96-car pileup on Highway 400 in Ontario. Canada.com reports that there were weather alerts about snow squalls out. The squalls caused nero zero visibility. They storms almost like a white haboob as they came in. Cars must have been unable to see the accident right in front of them as cars continued to crash into each other. This video shows aerial footage of the massive pileup. Take a look:



Posted on February 27, 2014

WeatherTech to Advertise Its Automotive Floor Mats During Super Bowl XLVIII

WeatherTech Super Bowl Ad


WeatherTech will advertise its automotive floor mats during Super Bowl XLVIII. The 30-second ad is called "You Can't Do That." It will air during the second quarter of the big game. The ad will highlights how the floor mats are made on American made machines with domestically sourced raw materials by American workers. The mats are made at a plant in in Bolingbrook, Illinois.

David MacNeil, founder and CEO of WeatherTech, says in a release, "We have been thinking about buying ad time during the Super Bowl for the past three years. With our confidence in the improving economy and the reach of over 111 million viewers that the Super Bowl coverage provides, we thought it was the right time to make the investment. It is a big outlay for our company, but we are looking at as an investment in our brand as well as in the future of our employees and their families. The huge Super Bowl audience was the deciding factor for us to make such a large marketing commitment."

Photo: WeatherTech

Posted on February 1, 2014

Nissan BladeGlider Reportedly Being Considered for Production

Nissan Bladeglider


Nissan unveiled the Nissan BladeGlider at the Tokyo Motor Show. The vehicle is powered by lithium-ion battery technology and in-wheel motors. The triangular shape and aircraft look helps reduce drag.

Francois Bancon, division general manager of Product Strategy and Product Planning at Nissan, said last year in a statement, "The goal was to revolutionize the architecture of the vehicle to provoke new emotions, provide new value and make visible for consumers how Zero Emissions can help redefine our conception of vehicle basics."

Autoblog.com says the unusual vehicle is being considered for production. Take a look:



Photo: Nissan

Posted on January 10, 2014

Toyota Unveils Fuel Cell Vehicle Concept at CES 2014

Toyota Fuel Cell Vehicle Concept


Toyota unveiled its new FCV concept vehicle at the 2014 Consumer Electronics Show. The car uses Toyota's new fuel cell technology. Toyota says the FCV will have an EPA driving range of about 300 miles.

The fuel cells generate electricity from hydrogen. Hydrogen gas is fed into the fuel cell stack where it combines with oxygen. The chemical reaction produces electricity to power the car's electric motor and charge the battery. Toyota says water vapor is the only emission from the reaction.

Bob Carter, senior vice president of automotive operations for Toyota Motor Sales (TMS), U.S.A. Inc., says in a statement, "For years, the use of hydrogen gas to power an electric vehicle has been seen by many smart people as a foolish quest. Yes, there are significant challenges. The first is building the vehicle at a reasonable price for many people. The second is doing what WE can to help kick-start the construction of convenient hydrogen refueling infrastructure. We're doing a good job with both and we will launch in 2015."

The car will go on sale in 2015. Toyota is focusing on California initially. It has been working with University of California Irvine's Advanced Power and Energy Program (APEP) to help map out potential spots for new hydrogen fueling stations.



Photo: Toyota

Posted on January 8, 2014

Cyber Monday 2013 Automotive Deals

Today is Cyber Monday! Here are some highlights of today's automotive deals:

Posted on December 2, 2013



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